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Is My Prada Bag Real? The New Way to Spot Fake Designer Purses

Apr 22, 2024

LVMH’s Loro Piana has been using blockchain technology to help verify the authenticity of some of its most high-end garments.

Loro Piana

Luxury houses are now tracking the authenticity and origin of their most-coveted products using crypto’s underlying technology.

For almost a decade, I’ve been listening to digital prophets predict a future where banks save billions of dollars, customers can trace their mangoes back to the organic farm where they were grown, and financial intermediaries are a thing of the past, all thanks to the blockchain. I’ve been waiting for that future to arrive, but I’ve never come across it in my daily life.

Imagine my surprise, then, when I encountered the word “blockchain” inside a Miu Miu bag.